Madeira is an integral part of Portugal and consequently of the European Union. It is located in the Atlantic Ocean and has a population of about 254,000 inhabitants. Funchal, its capital, is a cosmopolitan city where tourism has a long tradition.
Madeira offers a favorable business environment to investment, with a strong commitment from the Regional Government and local people to develop the Island economy by encouraging and welcoming foreign investment.
The target markets for tourism are considered the ones that have a knowledge of the destination and show the tendency to the consumption of their tourism products, more specifically:
The presence in these markets is diversified in order to reach a significant number of clients among the Portuguese and Madeiran emigrants, enhancing shared partnerships and investments in tourism, namely in the rehabilitation and modernization of hotel units.